Brand Identity, Promotional Flip Book, 2007
Sweet Nothings is a company selling non-fat frozen yogurt. I want to emphasize the qualities of yogurt (soft, melting, non-fat) as well as the meaning of romance. The letter ‘S’ becomes a mathmethical curly bracket and the others become elements. I made a flip book as a promotional material, to show various romantic, but not serious whispers, and it gradually melts to an empty set and finally becomes a heart.
